Choose the website that fits the job. Then add only the services you need. Prices are USD before applicable taxes, actual provider bills and approved extra scope.
01 / One clear service
Focused Website
$6,000 USD · fixed scope
Up to three unique marketing pages chosen from the client's goals and search intent, not a mandatory Home/Services/Contact template. A proposal identifies exact canonical pages and which topics are consolidated.
One primary service or tightly related service group and one primary market. Separate service, area, case-study, blog or landing pages are quoted additions when distinct intent and evidence justify them. Plain client-approved policy text may be linked; legal drafting excluded.
Content & design
Client provides facts, service details and approved imagery; one discovery interview; write/edit up to 1,200 words of new client-facing copy across included pages, including headlines, core sections and calls to action, plus metadata. The word ceiling is a scope change trigger, not a content target. One client fact-check and consolidated edits. No field research, photo shoot or long-form article.
Distinct art direction through typography, composition, color, imagery treatment and restrained interaction using established patterns. No bespoke 3D or film media or newly designed interactive system; optional still imagery requires client license or source.
Editing
Static custom site; no self-serve CMS. Ask who edits and how often before quoting. If self-editing is required, separately scope a CMS/platform or recommend an appropriate provider before deposit.
Timing & payment
Typically 4-6 weeks after inputs and booking are ready; dated quote controls and quicker delivery is possible when workload permits.
Up to five unique marketing pages chosen from the client's goals and search intent. The quote lists exact canonical pages; no universal page list is imposed.
Up to two primary service lines with distinct pages if search intent warrants, using a reusable design system. Further service, area, case-study, blog or landing pages require separate scope and genuine supporting evidence. Plain client-approved policy text may be linked, without legal drafting.
Content & design
One discovery interview and client-provided facts; write/edit up to 2,000 words of new client-facing copy across included pages, including headlines, key sections and calls to action, plus metadata. The word ceiling is a scope change trigger, not a content target. One client fact-check and consolidated revisions. Original research, long-form articles, photography and legal copy excluded.
One restrained brand-specific hero composition: still image plus optional prerendered motion loop of up to eight seconds, mobile crop/poster fallback, reduced-motion and performance treatment. No new character animation, multi-scene film, 3D configurator or campaign video.
Editing
Static custom site; no self-serve CMS. Ask who edits and how often before quoting. If self-editing is required, separately scope a CMS/platform or recommend an appropriate provider before deposit.
Timing & payment
Typically 6-8 weeks after inputs and booking are ready; dated quote controls and quicker delivery is possible when workload permits.
Agreed keyword-to-canonical-page map, semantic structure, titles/meta, index/canonical/sitemap and redirect checks, structured data only for verified facts, Search Console/analytics setup or connection with access, and launch validation. No ongoing SEO program or ranking guarantee.
A bounded buying path
One form, up to six fields, one receiving destination, one confirmation state; no CRM/API workflow, uploads, payments or sensitive-data intake.
One plain /privacy/ page containing client-approved supplied text is included beyond the marketing-page cap; no legal drafting. Other policies separately agreed.
Up to 10 simple one-to-one redirects from an existing supplied URL inventory. Migration discovery, large migrations and redirect chains require separate scope.
Review, then release
One consolidated visual round and one consolidated staging round. A round is one written list from the named approver within the approved direction and page/features scope. Defect correction does not consume a revision round.
30 calendar days after launch for defects against approved scope; new requests and external-provider changes are separate.
A self-serve CMS, ecommerce, booking, memberships, CRM/API workflows, sensitive-data intake and extensive migration are separate scope. Confirm the editing route before a deposit.
Plan the full cost
A useful estimate, without hidden assumptions.
Illustrative studio fees
Build only. No recurring service selected.
External costs are unknown and excluded. Taxes and additional scope are extra.
The 11 / 23-invoice examples are planning conventions. Your quote uses actual start dates, renewals and invoice counts. Care starts after the included 30-day defect-correction period.
Optional by design
Only the next useful thing.
Checks & a small edit
Website Care
$199 / month
Automated uptime alerts with business-hours human review
Monthly critical-page and form journey check, with client mailbox receipt confirmation or permitted delegated access
One consolidated supplied minor text/link/image edit estimated up to 15 minutes, including deployment QA
Quarterly relevant dependency and recovery review, with monthly allocation
Monthly dated work receipt and open-issue note
Does not roll over; client sees the 15-minute allowance, not an entitlement to internal 1.25 hours. Acknowledgment target, not a fix deadline; no 24/7 human coverage or guaranteed restoration. Quote larger incidents after triage. Defects covered by correction terms remain separate from paid edits.
Care is quoted for supported studio-built websites. Your agreement names coverage hours, the contact route and recovery responsibilities before enrollment.
One finite improvement
Search Improvement Sprint
$1,500 once
Verified baseline and one agreed buyer/search priority
One implemented existing-page improvement using supplied approved facts, within existing template and up to 800 new or edited words
One related minor fix only if explicitly included in the signed 10-hour scope
One consolidated factual correction within approved direction
QA, URL-level before/after record, and a 90-day prioritized backlog
New studio builds with a documented usable baseline can enter monthly Search directly. No forced Sprint and no separate setup charge. If Sprint is useful, replace duplicated baseline work with explicitly agreed implementation.
Access, supported stack, facts and worthwhile bounded change verified before sale; choose implementable priority by hour 3. Do not sell an audit-only substitute. If unexpected access blocker arises, pause and agree alternate same-scope implementation or reconcile unearned work.
An approved monthly priority
Monthly Search
$1,100 / month
One agreed priority cycle on a known supported site with documented baseline
One existing-page improvement up to 800 new or edited words using supplied facts and an existing template
One defined related low-risk minor fix, estimated up to 30 minutes: metadata, internal linking or simple on-page correction
QA and URL-level work receipt with observation window and next decision
One consolidated factual correction within approved direction; counts in the seven-hour estimate, but sold deliverable must be honored even if estimate is exceeded.
Quote states exact renewal date/time/timezone and one written cancellation route. Five business days before renewal, confirm a useful approved task and required inputs or pause next invoice. Client may cancel any time before actual renewal. If charged without an approved useful task, customer chooses refund or credit for the unused cycle; begun work is itemized and unearned remainder reconciled under signed terms.
Care + Search: $1,299/month, with no bundle discount. Care checks and its requested edit remain distinct from Search page/fix outcomes. Shared deployment QA may be run once, but one edit cannot satisfy both paid units. If no distinct useful Search task exists, pause Search and continue chosen Care only. No ranking, traffic, lead, revenue or AI-citation guarantee.
Optional advance monthly billing, no minimum term, cancellation before actual renewal stops future invoices; service runs through paid period. No forfeiture of paid site.
One written/electronic route in the quote with exact renewal timestamp/timezone and acknowledgment. No service cancellation disables an already paid client-owned website.
Separately approved extras
Extend a scope with intention.
Existing-pattern content page
$850
One page, up to 600 words edited from supplied facts, using one existing design pattern; supplied licensed imagery; metadata/internal links; one consolidated revision and responsive QA. No new template, research or functionality.
Evidenced service or area page
$1,250
One distinct service or evidenced area page up to 900 words, one interview up to 30 minutes, existing design pattern, supplied factual evidence/imagery, metadata/internal links, one consolidated factual revision and responsive QA. No new template, field research or functionality; local evidence gate still applies.
Second motion scene
$1,500
One approved simple prerendered scene up to 8 seconds, one storyboard direction, one consolidated revision, one desktop crop, one mobile crop, still/poster and reduced-motion fallback. No new character, complex simulation, voiceover or live 3D.
Extra 8-second scene at $1,500 is eligible only after an established approved bespoke hero/direction, normally Signature. A first bespoke hero on Focused is separately scoped; do not imply a discounted Signature reconstruction or fake package savings. Page units extend the accepted service/market/design direction only; they do not buy a new service line, template, CMS or first bespoke hero. Re-scope before work if fit changes.
Ownership & exit
The paid website stays yours.
Pay at written milestones
50% booking, 30% written design acceptance, 20% written staging acceptance before launch. Silence is not acceptance.
One named approver, acceptance tests and five-business-day review window unless agreed otherwise. Written acceptance or consolidated defect list. No deemed approval or automatic design/staging milestone invoice when the client misses a deadline; send notice and revise available slot.
Know the external bills
List exact provider, payer, setup, renewal, included usage, overage, license, cancellation and ownership before deposit. No assumed zero hosting or vague all-in claim.
Keep paid work and access
Client owns paid bespoke work and supplied assets; preexisting reusable components and third-party software retain their licenses, with sufficient perpetual license to operate the delivered site. Client controls production accounts from the start. No subscription is required to keep the paid site.
Within five business days provide existing paid source/content/media, license/account map, build/deploy instructions and known unfinished items, on completion or reconciled termination. Routine handoff included; new migration labor separately scoped. Client accounts accessible throughout.
Provide a dated ledger of completed work, approved committed costs and payments. Reconcile under the signed agreement. Client-owned accounts and paid bespoke deliverables/source remain usable; identify unfinished/unpaid material and its status explicitly. Final contract should resolve disputed amounts without taking client accounts hostage.