WONDER AND METHOD / WEBSITE REDESIGN BRIEF
https://wonderandmethod.com/guides/website-redesign-brief/

Copy this worksheet and replace each blank with your actual business facts.
Do not include passwords, payment information or sensitive personal information.

1. BUSINESS AND CUSTOMER
Business name:
Primary service(s):
Ideal customer:
Primary customer action on the website:
Service geography and online/in-person delivery model:
Important scope or eligibility boundaries:

2. EXISTING SITE AND CONTENT
Current website:
What works today:
What causes confusion:
Current URLs and proposed pages:
Pages that receive useful inquiries or search visits:
Approved facts, photographs and supporting evidence:
Content and media-rights approver:
Redirects needed (use the separate URL-map worksheet):

3. EDITING AND FEATURES
Who edits after handoff:
How often and what changes:
Is technical editing acceptable, or is a CMS required:
Required form fields and who receives inquiries:
Required booking, payment, account or integration tools:
Selected package inclusions and their agreed limits:
Additions beyond that included scope, if any:
Provider accounts, owners, costs and renewal dates:

4. PROJECT DECISIONS
One named approver:
Budget and excluded/unknown provider costs:
Input-ready dates:
Realistic review windows:
Required page, mobile, keyboard, form and recovery checks:
Launch version and destination to approve:
Indexing decision at launch:

5. HANDOFF
Paid source and licensed assets:
Account access and provider inventory:
Inquiry export, retention and recovery process:
Defect-correction period and optional later services:
Open questions: