{
  "recordType": "Actual owned studio implementation; not a paid client, independent outcome study or client-signed acceptance",
  "date": "2026-10-15",
  "project": "Wonder and Method owned website",
  "baseline": {
    "capturedAt": "2026-10-15T17:18:18.925Z",
    "phase": "Before the expanded offer menu and later refinements",
    "reviewAreas": [
      {
        "id": "positioning",
        "title": "Buyer relevance and positioning"
      },
      {
        "id": "identity",
        "title": "Distinctive studio identity"
      },
      {
        "id": "hero",
        "title": "Hero composition and motion purpose"
      },
      {
        "id": "typography",
        "title": "Typography and hierarchy"
      },
      {
        "id": "rhythm",
        "title": "Layout rhythm and information density"
      },
      {
        "id": "visuals",
        "title": "Art direction and explanatory visuals"
      },
      {
        "id": "proof",
        "title": "Project evidence and buyer confidence"
      },
      {
        "id": "people",
        "title": "Named accountability and studio trust"
      },
      {
        "id": "fit",
        "title": "Package fit and scope separation"
      },
      {
        "id": "priceclarity",
        "title": "Price and total-cost clarity"
      },
      {
        "id": "pricevalue",
        "title": "Competitive price-to-value case"
      },
      {
        "id": "ongoing",
        "title": "Care and Search usefulness"
      },
      {
        "id": "copy",
        "title": "Buyer-facing copy and precision"
      },
      {
        "id": "navigation",
        "title": "Information architecture and navigation"
      },
      {
        "id": "conversion",
        "title": "Inquiry path and next-step confidence"
      },
      {
        "id": "mobile",
        "title": "Mobile composition and readability"
      },
      {
        "id": "accessibility",
        "title": "Accessibility foundations"
      },
      {
        "id": "performance",
        "title": "Performance and loading resilience"
      },
      {
        "id": "search",
        "title": "Search and semantic foundations"
      },
      {
        "id": "editorial",
        "title": "Guides and editorial authority"
      },
      {
        "id": "consistency",
        "title": "Cross-page promise and visual consistency"
      },
      {
        "id": "handoff",
        "title": "Ownership and post-launch confidence"
      }
    ]
  },
  "accessInventory": {
    "available": [
      "Owned website source and local rendered pages",
      "Offer/inquiry validation source",
      "Synthetic local form tests and recorded desktop/phone captures"
    ],
    "notEstablished": [
      "Paid client acceptance or client results",
      "Production inbox delivery for this change",
      "Search, ranking or conversion gains attributable to these edits",
      "Completed 30/90-day or quarterly service cycle",
      "A delivered client CMS/pipeline/portal/store, authenticated permissions or production provider readiness"
    ]
  },
  "scope": "Review the owned site, select two contained buyer-path corrections, implement, verify and record handoff.",
  "fixes": [
    {
      "id": "CA-01",
      "before": "The Search page placed excluded items under an inclusion heading without an explicit exclusion label.",
      "change": "Place Not included immediately before the exclusion list.",
      "artifact": "/services/seo/",
      "completion": {
        "check": "Rendered HTML contains the explicit heading immediately followed by the exclusion list",
        "observed": true,
        "kind": "Automated local content check"
      }
    },
    {
      "id": "CA-04",
      "before": "Care links used a generic unsure choice and the contact form lacked a Care option.",
      "change": "Use canonical choices for Care, Improve, Grow and Audit, validate them and retain a named service in native status/retry.",
      "artifact": "/contact/?offer=keep_running",
      "completion": {
        "check": "Each choice is visible, accepted by shared validation and retained by the native response",
        "observed": [
          {
            "service": "keep_running",
            "optionVisible": true,
            "validatorAccepted": true,
            "nativeRetryRetained": true
          },
          {
            "service": "improve",
            "optionVisible": true,
            "validatorAccepted": true,
            "nativeRetryRetained": true
          },
          {
            "service": "grow",
            "optionVisible": true,
            "validatorAccepted": true,
            "nativeRetryRetained": true
          },
          {
            "service": "audit_fix_sprint",
            "optionVisible": true,
            "validatorAccepted": true,
            "nativeRetryRetained": true
          }
        ],
        "kind": "Automated source-render and validation checks; synthetic persisted/native browser checks are separate dated QA"
      }
    }
  ],
  "additionalAssetEvidence": {
    "name": "Newsreader default font",
    "artifact": "/assets/premium/newsreader.woff2",
    "bytes": 133728,
    "limit": "A measured asset-size reduction is not a field-performance or revenue claim."
  },
  "handoff": {
    "delivered": [
      "The two changed buyer paths and their explicit scope labels",
      "Named checks, limitations and source fingerprints in this public-safe record",
      "Current offer decision/acceptance packs and downloadable handoff index"
    ],
    "nextSteps": [
      "Recheck the changed flows after any release",
      "Collect actual eligible observations before judging results",
      "Track unproven modules and future service obligations separately"
    ],
    "acceptance": "Studio implementation verified locally. No client approval or independent outcome validation is claimed."
  },
  "sourceFingerprints": {
    "service-content.mjs": "49c96ae0761fcc5e244fe50896d3f2d36767057111d356c544581898618f6d78",
    "shared.mjs": "2ffdb50e833ae0abb6f778d05d62ceb435696fe0952fd13664af31928751def6",
    "inquiry.mjs": "51d5868c8f1342f289b7a82f5da9c58b629e4a1804d58e927b3b3ecbee3449c0",
    "inquiry-response.mjs": "4063cfd4a921d154ccdd93f095f4b366a52d84930491e820ab445259a32ac5cc"
  }
}